A year-long program by Dr. John Amaral
Full branding
Copy
Website
Social media
Program development
Photo
Video
Collateral
John's goal was to develop an elite year-long program for executives and highly successful entrepreneurs who recognize that in order to make the kind of progress they are seeking, they must dive deeper within and rise further beyond the level they’ve been playing at.
We helped develop the concept of the program and distill the core nature of it. Through several iterations of broad brand development, we finally found the logo and thematic elements that embodied the juxtaposition of power, grace and beauty John was searching for.
We then digested an enormous amount of content that John had developed over the years and created a compelling narrative for the program and built a website based on the theme and prose.
We also designed a brochure to further market the program, and developed a social media strategy to attract and inform potential buyers and members of the program.
The program launched in April 2014.
Full Branding
Website
Social Media
Photography
Video